Currently browsing: Items authored or edited by Susan Segal-Horn

de Chernatony, L. and Segal-Horn, Susan (2009). The criteria for successful services brands. In: Dall'Olmo Riley, F. ed. Brand Management. SAGE Library in Marketing. London: Sage.

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2005). Using triangulation to identify successful and less successful services brands. Service Industries Journal, 25(1) pp. 5–21.

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2004). Identifying and sustaining services brands' values. Journal of Marketing Communications, 10(2) pp. 73–93.

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2004). Services brands' values: internal and external corporate communication. In: Academy of Marketing Conference, Jul 2004, Cheltenhem, UK.

• Download Accepted Manuscript (PDF / 83kB)

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2003). Building a services brand: stages, people and orientations. Service Industries Journal, 23(3) pp. 1–21.

de Chernatony, Leslie and Segal-Horn, Susan (2003). The Criteria for successful services brands. European Journal of Marketing, 37(7/8) pp. 1095–1118.

de Chernatony, Leslie and Segal-Horn, Susan (2001). Building on services' characteristics to develop successful services brands. Journal of Marketing Management, 17(7/8) pp. 645–669.

Faulkner, David and Segal-Horn, Susan (2004). The economics of international comparative advantage in the modern world. European Business Journal, 16(1) pp. 20–31.

Segal-Horn, Susan and Dean, Alison (2011). The rise of super-elite law firms: Towards global strategies. The Service Industries Journal, 31(2) pp. 195–213.

• Download Accepted Manuscript (PDF / 298kB)

Segal-Horn, Susan and Faulkner, David (2009). Understanding Global Strategy. Cengage Learning EMEA / South West Publishing.

Segal-Horn, Susan and Dean, Alison (2009). Delivering ‘effortless experience’ across borders: Managing internal consistency in professional service firms. Journal of World Business, 44(1) pp. 41–50.

• Download Accepted Manuscript (PDF / 235kB)

Segal-Horn, Susan and Dean, Alison (2007). The globalization of law firms: managerial issues. International Journal of Service Industry Management, 18(2) pp. 206–219.

Segal-Horn, Susan and Dean, Alison (2006). Cross-border management issues in international law. In: Fai, Felicia M. and Morgan, Eleanor J. eds. Managerial issues in international business. London, UK: Palgrave Macmillan, pp. 123–140.

Segal-Horn, Susan (2005). Service industry strategies. In: McGee, John ed. Blackwell Encyclopedia of Management Vol XII: Strategic Management, Volume 12. Oxford, UK: Blackwell Publishing, pp. 297–303.

Segal-Horn, Susan (2004). Globalization of service industries. In: McGee, John ed. Blackwell encyclopedia of management Vol XII. Strategic management. Oxford, UK: Blackwell Publishing, pp. 147–154.

Segal-Horn, Susan (2003). Strategy in service organisations. In: Faulkner, D. and Campbell, A. eds. The Oxford handbook of strategic management. Oxford handbooks in business and management C (1). Oxford: OUP, pp. 466–500.

Segal-Horn, Susan (2002). Global firms: heroes or villains? European Business Journal, 14(1) pp. 8–19.