Currently browsing: Items authored or edited by Olamide Akintimehin

Oniku, Ayodele C. and Akintimehin, Olamide (2025). Storytelling: Coke and the Alpha Generation's Demand Behaviours. In: Oniku, Ayodele C. ed. Marketing in Developing Nations Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East. London: Routledge, pp. 48–55.

Phau, Ian; Akintimehin, Olamide and Lee, Sean (2024). Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks. Journal of Fashion Marketing and Management: An International Journal, 28(4) pp. 635–652.

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Phau, Ian; Akintimehin, Olamide; Shimul, Anwar Sadat and Lee, Sean (2024). Unlocking the motivations behind vintage luxury desire. Spanish Journal of Marketing - ESIC (Early access).

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Peter, Fred Ojochide; Achi, Awele; Onyemefu, Charles; Akintimehin, Olamide O.; Ononye, Uzoma and Peter, Adeshola O. (2024). The Interplay Between Social Entrepreneurial Knowledge, Prosocial Motivation, Perceived Access to Finance and Social Entrepreneurial Intention. Journal of Social Entrepreneurship (Early access).

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Phau, Ian; Akintimehin, Olamide Oluwabusola and Lee, Sean (2022). Investigating consumers' brand desirability for upcycled luxury brands. Strategic Change, 31(5) pp. 523–531.

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