Currently browsing: Items authored or edited by Mark Durkin

Durkin, Mark (2024). From Digital Myopia to Hyperopia. Journal of Customer Behaviour, 23(1) pp. 21–26.

Simmons, Geoff and Durkin, Mark Gerard (2023). Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory. Marketing Theory, 23(4) pp. 607–629.

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Laffey, Des; Durkin, Mark; Cummins, Darryl and Gandy, Anthony (2021). A shift in power? Value co-creation through successful crowdfunding. Technological Forecasting and Social Change, 172(4), article no. 121035.