Currently browsing: Items authored or edited by Gerard Hastings

Hastings, Gerard and Domegan, Christine (2013). Social Marketing: From Tunes to Symphonies (2nd Edition). Abingdon: Routledge.

Hastings, Gerard (2012). The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It. Abingdon: Routledge.

Gordon, Ross; Hastings, Gerard; McDermott, Laura and Evans, Douglas (2008). Building brands with competitive analysis. In: Evans, Douglas and Hastings, Gerard eds. Public Health Branding – Applying Marketing for Social Change. Oxford: Oxford University Press, pp. 73–90.

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Gordon, Ross; McDermott, Laura and Hastings, Gerard (2008). Critical issues in social marketing: a review and research agenda. In: Sargeant, Adrian and Wymer, Walter eds. The Routledge Companion to Nonprofit Marketing. Abingdon: Routledge, pp. 354–369.

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MacKintosh, A. M.; Harris, F. and Hastings, G. B. (2008). Measures to assess the effectiveness of restrictions on tobacco marketing communications. In: Borland, R.; Cummings, M. and Dresler, C. eds. IARC Handbook on Tobacco Control. IARC Handbooks of Cancer Prevention, 12. World Health Organisation, pp. 259–285.

Gordon, Ross; Hastings, Gerard; McDermott, Laura and Siquier, Pierre (2007). The critical role of social marketing. In: Saren, Michael; Maclaran, Pauline; Goulding, Christina; Elliott, Richard; Shankar, Avi and Caterall, Miriam eds. Critical Marketing: Defining the Field. Oxford: Butterworth-Heinemann, pp. 159–177.

de Andrade, Marisa; Angus, Kathryn; Hastings, Gerard and Angelova, Nikolina (2018). Hostage to fortune: an empirical study of the tobacco industry’s business strategies since the advent of e-cigarettes. Critical Public Health pp. 1–14.

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Li, Jessica; Lovatt, Melanie; Eadie, Douglas; Dobbie, Fiona; Meier, Petra; Holmes, John; Hastings, Gerard and MacKintosh, Anne Marie (2017). Public attitudes towards alcohol control policies in Scotland and England: Results from a mixed-methods study. Social Science & Medicine, 177 pp. 177–189.

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Hastings, Gerard (2017). Rebels with a cause: the spiritual dimension of social marketing. Journal of Social Marketing, 7(2) pp. 223–232.

Hastings, Gerard (2016). CSR: The Parable of the Bad Samaritan. Social Marketing Quarterly, 22(4) pp. 280–289.

de Andrade, Marisa; Angus, Kathryn and Hastings, Gerard (2016). Teenage perceptions of electronic cigarettes in Scottish tobacco-education school interventions: co-production and innovative engagement through a pop-up radio project. Perspectives in Public Health, 136(5) pp. 288–293.

Hastings, Gerard (2016). Marketing as if people mattered. Social Business, 6(1) pp. 5–14.

Moodie, Crawford; MacKintosh, Anne Marie; Gallopel-Morvan, Karine; Hastings, Gerard and Ford, Allison (2016). Adolescents’ Perceptions of an On-cigarette Health Warning. Nicotine & Tobacco Research pp. 1232–1237.

Ford, Allison; MacKintosh, Anne Marie; Bauld, Linda; Moodie, Crawford and Hastings, Gerard (2016). Adolescents’ responses to the promotion and flavouring of e-cigarettes. International Journal of Public Health, 61(2) pp. 215–224.

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Critchlow, Nathan; Moodie, Crawford; Bauld, Linda; Bonner, Adrian and Hastings, Gerard (2016). Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults. Drugs: Education, Prevention and Policy, 23(4) pp. 328–336.

Lovatt, Melanie; Eadie, Douglas; Meier, Petra S.; Li, Jessica; Bauld, Linda; Hastings, Gerard and Holmes, John (2015). Lay epidemiology and the interpretation of low-risk drinking guidelines by adults in the United Kingdom. Addiction, 110(12) pp. 1912–1919.

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Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie and Hastings, Gerard (2015). Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking. Psychology & Marketing, 32(12) pp. 1175–1190.

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Hastings, Gerard (2015). ‘Well, he would say that, wouldn't he?’. Addiction, 110(8) pp. 1226–1227.

Hastings, Gerard (2015). Public health and the value of disobedience. Public Health, 129(8) pp. 1046–1054.

Hastings, Gerard B. and Moodie, Crawford (2015). Death of a salesman. Tobacco Control, 24(Suppl 2) ii1-ii2.

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Moodie, Crawford; Mackintosh, Anne M. and Hastings, Gerard (2015). Adolescents' response to pictorial warnings on the reverse panel of cigarette packs: a repeat cross-sectional study. Tobacco Control, 24(e1) e93-e97.

McCambridge, Jim; Kypri, Kypros; Miller, Peter; Hawkins, Ben and Hastings, Gerard (2015). Where is the evidence? Addiction, 110(3) pp. 540–541.

McCambridge, Jim; Kypri, Kypros; Miller, Peter; Hawkins, Ben and Hastings, Gerard (2014). Be aware of Drinkaware. Addiction, 109(4) pp. 519–524.

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Ford, Allison; Moodie, Crawford; MacKintosh, Anne M. and Hastings, Gerard (2014). Adolescent perceptions of cigarette appearance. European Journal of Public Health, 24(3) pp. 464–468.

McCambridge, Jim; Kypri, Kypros; Miller, Peter; Hawkins, Ben and Hastings, Gerard (2014). From tobacco control to alcohol policy. Addiction, 109(4) pp. 528–529.

Cairns, Georgina; Angus, Kathryn; Hastings, Gerard and Caraher, Martin (2013). Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary. Appetite, 62 pp. 209–215.

Hastings, Gerard; de Andrade, Marisa and Moodie, Crawford (2012). Tobacco harm reduction: the devil is in the deployment. BMJ, 345, article no. e8412.

Hastings, Gerard (2012). Why corporate power is a public health priority. British Medical Journal, 345 e5124.

Casswell, Sally; Meier, Petra; MacKintosh, Anne M.; Brown, Abraham; Hastings, Gerard; Thamarangsi, Thaksaphon; Chaiyasong, Surasak; Chun, Sungsoo; Huckle, Taisia; Wall, Martin and You, Ru Q.. (2012). The International Alcohol Control (IAC) Study: evaluating the impact of alcohol policies. Alcoholism: Clinical and Experimental Research, 36(8) pp. 1462–1467.

Ford, Allison; Moodie, Crawford and Hastings, Gerard (2012). The role of packaging for consumer products: understanding the move towards ‘plain’ tobacco packaging. Addiction Reseach & Theory, 20(4) pp. 339–347.

MacKintosh, Anne Marie; Moodie, Crawford and Hastings, Gerard (2012). The association between point-of-sale displays and youth smoking susceptibility. Nicotine & Tobacco Research, 14(5) pp. 616–620.

Moodie, Crawford; Hastings, Gerard and Joossens, Luk (2012). Young adult smokers’ perceptions of illicit tobacco and the possible impact of plain packaging on purchase behaviour. European Journal of Public Health, 22(2) pp. 251–253.

Moodie, Crawford; Ford, Allison; Mackintosh, Anne Marie and Hastings, Gerard (2012). Young people’s perceptions of cigarette packaging and plain packaging: an online survey. Nicotine & Tobacco Research, 14(1) pp. 98–105.

Hastings, Gerard (2012). The marketing matrix. Journal of Social Marketing, 2(3) pp. 222–226.

Yong, Hua-Hie; Borland, Ron; Cummings, Michael; Hammond, David; O'Connor, Richard J.; Hastings, Gerard and King, Bill (2011). Impact of the removal of misleading terms on cigarette pack on smokers' beliefs about ‘light/mild’ cigarettes: cross-country comparisons. Addiction, 106(12) pp. 2204–2213.

Hastings, Gerard and Sheron, Nick (2011). Alcohol marketing to children. British Medical Journal, 342 pp. 720–721.

Moodie, Crawford; Mackintosh, Anne Marie; Hastings, Gerard and Ford, Allison (2011). Young adult smokers' perceptions of plain packaging: a pilot naturalistic study. Tobacco Control, 20 pp. 367–373.

Hastings, Gerard and Angus, Kathryn (2011). When is social marketing not social marketing? Journal of Social Marketing, 1(1) pp. 45–53.

Hastings, Gerard; Sugden, Roger and Grindle, Mark (2011). Critical vision in a challenged world. Marketing Intelligence and Planning, 29(1) pp. 30–38.

Gordon, Ross; Moodie, Crawford; Eadie, Douglas and Hastings, Gerard (2010). Critical social marketing - the impact of alcohol marketing on youth drinking: qualitative findings. International Journal of Nonprofit and Voluntary Sector Marketing, 15(3) pp. 265–275.

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Gordon, Ross; Hastings, Gerard and Moodie, Crawford (2010). Alcohol marketing and young people's drinking: what the evidence base suggests for policy. Journal of Public Affairs, 10(1-2) pp. 88–101.

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Hastings, Gerard; Brooks, Oona; Stead, Martine; Angus, Kathryn; Anker, Thomas and Farrell, Tom (2010). Alcohol advertising: the last chance saloon. BMJ, 340(23 Jan) pp. 184–186.

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Brown, Abraham Kojo; Moodie, Crawford; Hastings, Gerard; MacKintosh, Anne-Marie; Hassan, Louise and Thrasher, James (2010). The association of normative perceptions with adolescent smoking intentions. Journal of Adolescence, 33(5) pp. 603–614.

Eadie, Douglas R.; MacAskill, Susan G.; Heim, Derek and Hastings, Gerard B. (2010). Responding to change: how did bar workers adapt to the smoke-free legislation in Scotland? International Journal of Environmental Health Research, 20(1) pp. 13–26.

McNeill, Ann; Lewis, Sarah; Quinn, Casey; Mulcahy, Maurice; Clancy, Luke; Hastings, Gerard and Edwards, Richard (2010). Evaluation of the removal of point-of-sale tobacco displays in Ireland. Tobacco Control, 20(2) pp. 137–143.

Moodie, Crawford and Hastings, Gerard (2010). Plain packaging: a time for action. European Journal of Public Health, 20(1) pp. 10–11.

Moodie, Crawford and Hastings, Gerard (2010). Tobacco packaging as promotion. Tobacco Control, 19(2) pp. 168–170.

Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; Andrews, J. Craig and Hastings, Gerard (2010). Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign. European Journal of Marketing, 44(7/8) pp. 1140–1164.

Li, L.; Yong, H-H.; Borland, R.; Fong, G. T.; Thompson, M. E.; Jiang, Y.; Yang, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2009). Reported awareness of tobacco advertising and promotion in China compared to Thailand, Austalia and the USA. Tobacco Control, 18(3) pp. 222–227.

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Anderson, Peter; de Bruijn, Avalon; Angus, Kathryn; Gordon, Ross and Hastings, Gerard (2009). Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol and Alcoholism, 44(3) pp. 229–243.

Hyland, Andrew; Hassan, Louise M.; Higbee, Cheryl; Boudreau, Christian; Fong, Geoffrey T.; Borland, Ron; Cummings, K. Michael; Yan, Mi; Thompson, Mary E. and Hastings, Gerard (2009). The impact of smokefree legislation in Scotland: results from the Scottish ITC Scotland/UK longitudinal surveys. European Journal of Public Health, 19(2) pp. 198–205.

Hastings, Gerard; Anderson, Susan; Cooke, Emma and Gordon, Ross (2005). Alcohol marketing and young people's drinking: a review of the research. Journal of Public Health Policy, 26(3) pp. 296–311.

Li, L.; Yong, H.; Borland, R.; Fong, G.; Thompson, M.; Yuan, J.; Yan, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2008). Exposure to tobacco advertising and promotion among adult smokers in China - compared to Thailand, Australia and the USA. In: SRNT Conference, 28-31 Oct 2008, Bangkok, Thailand.

Hassan, Louise; Harris, Fiona; MacKintosh, Anne Marie; Hastings, Gerard; Borland, Ron; Fong, Geoffrey; Hammond, David; Cummings, K. Michael and McNeill, Ann (2006). Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey. In: 13th World Conference on Tobacco or Health, 12-15 Jul 2006, Washington DC.

Mackintosh, A. M; Harris, F.; Anderson, S.; Hastings, G.; Fong, G.; Cummings, K. M. and Borland, R. (2005). Patterns of awareness of tobacco marketing across four countries: findings from the International Tobacco Control survey. In: SRNT Conference, 21-23 Mar 2005, Prague.

Vollinger, B.; Hastings, G.; Harris, F.; Borland, R.; Hammond, D.; Hyland, A.; Fong, G. T. and Yach, D. (2005). Evaluating tobacco control policies of the framework convention on tobacco control: findings from the International Tobacco Control Policy Evaluation Project. In: The Society for Research on Nicotine and Tobacco, 21-23 Mar 2005, Prague, Czech Republic.

Hastings, Gerard (2009). “They'll drink bucket loads of the stuff”: an analysis of internal alcohol industry advertising documents. Alcohol Insight 71; The Alcohol Education and Research Council.

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McDermott, Laura; Hastings, Gerard; Stead, Martine; Carrigan, Marylyn and Harris, Fiona (2008). A review of the effects, uses and interpretations of commercial messages and activities by children. Department for Education.