Currently browsing: Items authored or edited by Fiona Harris

Shaw, David; Harris, Fiona and Ali, Haider (2024). Partnerships as Strategy in Macro-Social Marketing. Journal of Macromarketing (Early Access).

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O'Sullivan, Terry; Daniel, Elizabeth and Harris, Fiona (2023). Media and the Staging of Policy Controversy: Obesity and the UK Sugar Tax. Critical Policy Studies, 17(4) pp. 599–618.

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Harris, Fiona (2022). Social marketing: ready to help revolutionise marketing education. Journal of Social Marketing, 12(3) pp. 354–370.

Daniel, Elizabeth; O'Sullivan, Terry and Harris, Fiona (2022). It’s the REAL Thing: Contested Media Discourse and the UK Sugar Tax. Journal of Communication Management, 26(4) pp. 401–419.

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Murphy, Patrick E.; Laczniak, Gene R. and Harris, Fiona (2017). Ethics in Marketing: International Cases and Perspectives. Abingdon, Oxon, UK: Routledge.

Harris, Fiona; Roby, Helen and Dibb, Sally (2016). Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour. International Journal of Consumer Studies, 40(3) pp. 309–318.

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Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie and Hastings, Gerard (2015). Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking. Psychology & Marketing, 32(12) pp. 1175–1190.

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Harris, Fiona and Harrison, Paul (2012). Positively-framed messages and affect in social marketing. In: Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, 3-5 Jul 2012, Southampton, UK.

Harris, Fiona (2011). Measurement in quantitative methods. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing. London: SAGE Publications Inc., pp. 224–237.

Gordon, Ross; Harris, Fiona; Mackintosh, Anne Marie and Moodie, Crawford (2011). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings. Addiction Reseach & Theory, 19(1) pp. 66–75.

Harris, Fiona (2011). Brands, corporate social responsibility and reputation management. In: Voiculescu, Aurora and Yanacopulos, Helen eds. The Business of Human Rights: an Evolving Agenda for Corporate Responsibility. London: Zed Books.

Dalziel, Nurdilek; Harris, Fiona and Laing, Angus (2011). A multidimensional typology of customer relationships: from faltering to affective. International Journal of Bank Marketing, 29(5) pp. 398–432.

Li, L.; Yong, H-H.; Borland, R.; Fong, G. T.; Thompson, M. E.; Jiang, Y.; Yang, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2009). Reported awareness of tobacco advertising and promotion in China compared to Thailand, Austalia and the USA. Tobacco Control, 18(3) pp. 222–227.

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Gordon, Ross and Harris, Fiona (2009). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross sectional data findings. In: Public Policy and Non-profit Marketing, 18-19 Jun 2009, Valencia, Spain.

Harris, Fiona (2009). Product classification: an ethical perspective. Marketing Review, 9(2) pp. 127–138.

Li, L.; Yong, H.; Borland, R.; Fong, G.; Thompson, M.; Yuan, J.; Yan, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2008). Exposure to tobacco advertising and promotion among adult smokers in China - compared to Thailand, Australia and the USA. In: SRNT Conference, 28-31 Oct 2008, Bangkok, Thailand.

MacKintosh, A. M.; Harris, F. and Hastings, G. B. (2008). Measures to assess the effectiveness of restrictions on tobacco marketing communications. In: Borland, R.; Cummings, M. and Dresler, C. eds. IARC Handbook on Tobacco Control. IARC Handbooks of Cancer Prevention, 12. World Health Organisation, pp. 259–285.

Mekonnen, Aster; Harris, Fiona and Laing, Angus (2008). Linking products to a cause or affinity group: does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2) pp. 135–153.

McDermott, Laura; Hastings, Gerard; Stead, Martine; Carrigan, Marylyn and Harris, Fiona (2008). A review of the effects, uses and interpretations of commercial messages and activities by children. Department for Education.

Hassan, Louise M; Walsh, Gianfranco; Shiu, Edward; Hastings, Gerard and Harris, Fiona (2007). Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight Eastern EU member states. Journal of Advertising, 36(2) pp. 15–31.

Harris, F.; MacKintosh, A. M.; Anderson, S.; Hastings, G.; Borland, R.; Fong, G. T.; Hammond, D. and Cummings, K. M. (2006). Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey. Tobacco Control, 15(Supple) iii26-iii33.

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Hassan, Louise; Harris, Fiona; MacKintosh, Anne Marie; Hastings, Gerard; Borland, Ron; Fong, Geoffrey; Hammond, David; Cummings, K. Michael and McNeill, Ann (2006). Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey. In: 13th World Conference on Tobacco or Health, 12-15 Jul 2006, Washington DC.

Giovino, G. A.; Hyland, A.; Higbee, C.; Hammond, D.; Harris, F.; MacKintosh, A. M.; Yong, H. and Cummings, K. M. (2006). Gender differences in smoking cessation and response to policies: findings from the ITC 4-Country Survey. In: TTURC Grantees Meeting, Apr 2006, Boston, Massachusetts.

Mackintosh, A. M; Harris, F.; Anderson, S.; Hastings, G.; Fong, G.; Cummings, K. M. and Borland, R. (2005). Patterns of awareness of tobacco marketing across four countries: findings from the International Tobacco Control survey. In: SRNT Conference, 21-23 Mar 2005, Prague.

Vollinger, B.; Hastings, G.; Harris, F.; Borland, R.; Hammond, D.; Hyland, A.; Fong, G. T. and Yach, D. (2005). Evaluating tobacco control policies of the framework convention on tobacco control: findings from the International Tobacco Control Policy Evaluation Project. In: The Society for Research on Nicotine and Tobacco, 21-23 Mar 2005, Prague, Czech Republic.

Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.

Harris, Don and Harris, Fiona J. (2004). Evaluating the transfer of technology: a critical evaluation of the human component in the system. Technology in Society, 26(4) pp. 551–565.

Laing, Angus; Harris, Fiona and Mekonnen, Aster (2004). Deconstructing affinity relationships: consumers and affinity marketing. Journal of Customer Behaviour, 3(2) pp. 215–228.

de Chernatony, Leslie; Harris, Fiona J. and Christodoulides, George (2004). Developing a brand performance measure for financial services brands. Service Industries Journal, 24(2) pp. 15–33.

Harris, Fiona J. (2002). Internal factors affecting brand performance. PhD thesis The Open University.

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Harris, Fiona and de Chernatony, Leslie (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3-4) pp. 441–456.

McDonald, Malcolm H. B.; de Chernatony, Leslie and Harris, Fiona (2001). Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model. European Journal of Marketing, 35(3-4) pp. 335–352.

de Chernatony, L. and Harris, F. (2000). Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review, 3(3) pp. 268–274.

de Chernatony, Leslie; Harris, Fiona and Dall'Olmo Riley, Francesca (2000). Added value: Its nature, roles and sustainability. European Journal of Marketing, 34(1/2) pp. 39–56.

de Chernatony, L. and Harris, Fiona (2000). The challenge of financial services branding: majoring on category or brand values? In: 29th European Academy of Marketing Conference, 23-26 May 2000, Rotterdam, Netherlands.

Harris, F. and de Chernatony, L. (2000). Defining a brand's reputation and identifying the criteria used to assess a financial services brand's reputation: a comparison across stakeholders. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 18-20 May 2000, Copenhagen.

de Chernatony, L.; Harris, F. and Dall'Olmo Riley, F. (1999). Added value as a course of competitive advantage. In: 9th World Marketing Congress, 23-29 Jun 1999, Qawra, Malta.

de Chernatony, L. and Harris, F. (1999). The importance of brand identity and reputation in brand building. In: 3rd International Conference on Corporate Reputation, Identity and Competitiveness, 7-9 Jan 1999, San Juan, Puerto Rico.

de Chernatony, Leslie; Dall'Olmo Riley, Francesca and Harris, Fiona (1998). Criteria to assess brand success. Journal of Marketing Management, 14(7) pp. 765–781.