Open Research Online - ORO

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Currently browsing: Items authored or edited by Catherine da Silveira

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Generated on Sat Jun 3 19:25:01 2023 BST.

da Silveira, Catherine; Lages, Carmen and Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1) pp. 28–36.

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