Currently browsing: Items authored or edited by Claudia Simões

Sarmento, Maria and Simões, Claudia (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9) pp. 1782–1807.

Lindridge, Andrew; Abolhasani, Morteza; Michuki, Gidraph and Simões, Claudia (2019). Reclaiming the 'tribe' from 'consumer tribe'. In: Consumer Culture Theory Conference 2019, 17-19 Jul 2019, Concordia University, Montreal, Canada.

Dibb, Sally; Simoes, Claudia and Wensley, Robin (2014). Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing, 48(1-2) pp. 380–404.

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da Silveira, C.; Lages, C. and Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1) pp. 28–36.

Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4) pp. 272–290.

Simões, Cláudia and Mason, Katy J. (2012). Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5) pp. 684–711.

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Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1) pp. 101–116.

Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16.

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Simões, Cláudia and Soares, Ana Maria (2010). Applying to higher education: information sources and choice factors. Studies in Higher Education, 35(4) pp. 371–389.

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