Currently browsing: Items authored or edited by Claudia Simões

Dibb, Sally; Simoes, Claudia and Wensley, Robin (2014). Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing, 48(1-2) pp. 380–404.

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da Silveira, C.; Lages, C. and Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1) pp. 28–36.

Lindridge, Andrew; Abolhasani, Morteza; Michuki, Gidraph and Simões, Claudia (2019). Reclaiming the 'tribe' from 'consumer tribe'. In: Consumer Culture Theory Conference 2019, 17-19 Jul 2019, Concordia University, Montreal, Canada.

Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4) pp. 272–290.

Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1) pp. 101–116.

Sarmento, Maria and Simões, Claudia (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9) pp. 1782–1807.

Simões, Cláudia and Mason, Katy J. (2012). Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5) pp. 684–711.

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Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16.

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Simões, Cláudia and Soares, Ana Maria (2010). Applying to higher education: information sources and choice factors. Studies in Higher Education, 35(4) pp. 371–389.

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