Currently browsing: Items authored or edited by Caroline Moraes

23 items in this list.
Generated on Mon Sep 25 20:32:13 2023 BST.

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Alversia, Yeshika; Michaelidou, Nina and Moraes, Caroline (2014). Customer Engagement. In: Cooper, Cary L. ed. Wiley Encyclopedia of Management, 3rd Edition, Volume 9. Wiley.

Bekin, Caroline; Szmigin, Isabelle and Carrigan, Marylyn (2008). Communally living the positive alternative. In: Gandolfi, Franco and Cherrier, Helene eds. Downshifting: A Theoretical and Practical Approach to Living a Simple Life. UK: ICFAI University Press, pp. 135–161.

Szmigin, I; Carrigan, M. and Bekin, C. (2007). New Consumption Communities and the re-enabling of 21st Century consumers. In: Cova, B.; Kozinets, R. and Shankar, A. eds. Consumer Tribes. UK: Elsevier, pp. 296–311.

Journal ItemTo Top

Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline and McGrath, Michelle (2017). Social Media Advertising: Factors Influencing Consumer Ad Avoidance. Journal of Customer Behaviour, 16(2) pp. 183–201.

Moraes, Caroline and Michaelidou, Nina (2017). Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics, 141(2) pp. 231–233.

Moraes, Caroline; Michaelidou, Nina and Canning, Louise (2016). Students’ attitudes toward a group coursework protocol and peer assessment system. Industry & Higher Education, 30(2) pp. 117–128.

Rimkute, Justina; Moraes, Caroline and Ferreira, Carlos (2016). The effects of scent on consumer behaviour. International Journal of Consumer Studies, 40(1) pp. 24–34.

Moraes, Caroline; Michaelidou, Nina and Meneses, Rita W. (2014). The use of Facebook to promote drinking among young consumers. Journal of Marketing Management, 30(13-14) pp. 1377–1401.

Moraes, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2012). The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities. Journal of Marketing Management, 28(1-2) pp. 103–128.

Moraes, Caroline; Shaw, Deirdre and Carrigan, Marylyn (2011). Purchase power: An examination of consumption as voting. Journal of Marketing Management, 27(9-10) pp. 1059–1079.

Shaw, Deirdre and Moraes, Caroline (2009). Voluntary simplicity: an exploration of market interactions. International Journal of Consumer Studies, 33(2) pp. 215–223.

Bekin, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2006). Empowerment, waste and new consumption communities. International Journal of Sociology and Social Policy, 26(1/2) pp. 32–47.

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