Currently browsing: Items authored or edited by Gordon Liu

43 items in this list.
Generated on Wed Aug 17 14:46:49 2022 BST.

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Abolhasani, Morteza; Liu, Gordon and Hang, Haiming (2021). The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo. In: International Conference on Research in Advertising (ICORIA), 24-26 Jun 2021, Bordeaux, France.

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Bui, Hong; Liu, Gordon; Ko, Wai Wai and Curits, Amy (2021). Harmonious Workplace Climate and Employee Altruistic Behavior: From Social Exchange Perspective. International Journal of Manpower, 42(1) pp. 95–112.

Bui, Hong T.M.; Liu, Gordon and Footner, Sarah (2016). Perceptions of HR practices on job motivation and work-life balance. International Journal of Manpower, 37(6) pp. 1004–1023.

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Eng, Teck-Yong; Liu, Chih-Yao Gordon and Sekhon, Yasmin Kaur (2012). The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations. Nonprofit and Voluntary Sector Quarterly, 41(6) pp. 1092–1115.

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Ko, Wai Wai (Joyce); Chen, Cheng-Hao; Liu, Gordon; Bang, Nguyen and Sachiko, Takeda (2020). IT-based product innovation strategies for small firms. Information Technology & People, 33(6) pp. 1489–1514.

Ko, Wai Wai (Joyce); Liston-Heyes, Catherine; Liu, Weixi; Liu, Gordon and Cowling, Marc (2020). Organizational Capabilities and SME Exports: The Moderating Role of External Funding Intentions and Managerial Capacity. Small Business Economics (Early Access).

Ko, Wai Wai; Liu, Gordon; Wan Yusoff, Wan Toren and Che Mat, Che Rosmawati (2019). Social Entrepreneurial Passion and Social Innovation Performance. Nonprofit and Voluntary Sector Quarterly, 48(4) pp. 759–783.

Ko, Wai Wai Joyce; Liu, Gordon; Ngugi, Isaac K. and Chapleo, Chris (2018). External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers. European Journal of Marketing, 52(9/10) pp. 1981–2004.

Ko, Wai Wai and Liu, Gordon (2017). Overcoming the liability of smallness by recruiting through networks in China: a guanxi-based social capital perspective. The International Journal of Human Resource Management, 28(11) pp. 1499–1526.

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Liu, Gordon; Aroean, Lukman and Ko, Wai Wai (2022). Power, shared goals and supplier flexibility: a study of the HUB-and-spoke supply chain. International Journal of Operations and Production Management (Early Access).

Liu, Gordon; Rong, Ke and Ko, Wai Wai (2020). Promoting employee entrepreneurial attitudes: an investigation of Chinese state-owned enterprises. International Journal of Human Resource Management, 31(21) pp. 2695–2713.

Liu, Gordon; Aroean, Lukman and Ko, Wai Wai (2019). A Business Ecosystem Perspective of Supply Chain Justice Practices: A Study of a Marina Resort Supply Chain Ecosystem in Indonesia. International Journal of Operations and Production Management, 39(9/10) pp. 1122–1143.

Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac and Takeda, Sachiko (2018). Network-Bonding Actions, Quality of Ties, and Channel Member Collaboration: Evidence from UK-based Small Firms. Journal of Small Business Management, 59(1) pp. 13–46.

Liu, Gordon; Ko, Wai Wai and Chapleo, Chris (2017). Managing employee attention and internal branding. Journal of Business Research, 79 pp. 1–11.

Liu, Gordon and Rong, Ke (2015). The Nature of the Co-Evolutionary Process. Group & Organization Management, 40(6) pp. 809–842.

Liu, Gordon; Chapleo, Chris; Ko, Wai Wai and Ngugi, Isaac K. (2015). The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation. Nonprofit and Voluntary Sector Quarterly, 44(2) pp. 319–339.

Liu, Gordon; Eng, Teck-Yong and Takeda, Sachiko (2015). An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan. Entrepreneurship Theory and Practice, 39(2) pp. 267–298.

Liu, Gordon; Eng, Teck-Yong and Sekhon, Yasmin Kaur (2014). Managing Branding and Legitimacy: A Study of Charity Retail Sector. Nonprofit and Voluntary Sector Quarterly, 43(4) pp. 629–651.

Liu, Gordon and Ko, Wai-Wai (2014). Charity Retailing in the United Kingdom: A Managerial Capabilities Perspective. Journal of Small Business Management, 52(3) pp. 390–406.

Liu, Gordon; Takeda, Sachiko and Ko, Wai-Wai (2014). Strategic Orientation and Social Enterprise Performance. Nonprofit and Voluntary Sector Quarterly, 43(3) pp. 480–501.

Liu, Gordon and Ko, Wai Wai (2014). An integrated model of cause-related marketing strategy development. AMS Review, 4(3-4) pp. 78–95.

Liu, Gordon; Eng, Teck-Yong and Ko, Wai-Wai (2013). Strategic Direction of Corporate Community Involvement. Journal of Business Ethics, 115(3) pp. 469–487.

Liston-Heyes, Catherine and Liu, Gordon (2013). A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies. European Journal of Marketing, 47(11/12) pp. 1954–1974.

Liu, Gordon and Ko, Wai-Wai (2011). Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective. Journal of Business Ethics, 104(2) pp. 251–268.

Liu, Gordon; Liston-Heyes, Catherine and Ko, Wai-Wai (2010). Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries. Journal of Business Ethics, 92(2) pp. 195–210.

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Ren, Qun; Rong, Ke; Lu, Chao; Liu, Gordon and Ross, Margaret (2018). Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry. International Journal of Market Research, 62(3) pp. 350–368.


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