Cultural hybridity: an effective adoption of rapid product development to enhance indigenous craft designs

Olalere, Folasayo Enoch (2016). Cultural hybridity: an effective adoption of rapid product development to enhance indigenous craft designs. In: The 17th International Conference of the Rapid Product Development Association of South Africa, 2-4 Nov 2016, Vanderbijlpark, South Africa.

Abstract

The evolution of rapid prototyping technology has provided extraordinary opportunities for new product development and manufacturing improvement. However, its applicability in arts and crafts has been questioned due to the growing concern for tradition and cultural authenticity. Therefore, this paper seeks to explore the area of intersection between rapid product development and artisanal skills. With a specific focus on ceramic craft, the paper investigates on how rapid prototyping technology can be effectively employed to enhance and sustain indigenous craft designs. Based on a broad literature review conducted and field observation, the paper proposed a cultural hybridity approach for effective adoption of rapid product development to sustain indigenous crafts without hampering the originality and cultural authenticity.

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