All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review

O'Sullivan, Terry (2006). All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review. Journal of Targeting, Measurement and Analysis for Marketing, 15(1) pp. 65–66.

DOI: https://doi.org/10.1057/palgrave.jt.5750027

Viewing alternatives

Metrics

Item Actions

Export

You can export this page using these formats Digital Object Identifier - DOI

About

• Item ORO ID
• 9780
• Item Type
• Journal Item
• ISSN
• 0967-3237
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Depositing User
• Terry O'Sullivan