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Hollingsworth, Sheila; Walton, Sarah and Hallawell, Bob
(1994).
DOI: https://doi.org/10.7748/ns.8.23.34.s52
Abstract
The authors report how a college has attempted to gauge the perception of its ‘consumers’ on the quality of service they' are providing. Using the results of a questionnaire survey of its students, the college is now able to incorporate the students' views into its total quality management initiatives.