Emerging Business Models in Cancer Diagnostic Startups in India and Lessons for African Countries

Kale, Dinar; Srinivas, Smita and Banda, Geoffrey (2024). Emerging Business Models in Cancer Diagnostic Startups in India and Lessons for African Countries. In: Banda, Geoffrey; Mackintosh, Maureen; Karimi Njeru, Mercy; Songora Makene, Fortunata and Srinivas, Smita eds. Cancer Care in Pandemic Times: Building Inclusive Local Health Security in Africa and India. International Political Economy Series (IPES). Palgrave Macmillan Cham, pp. 191–213.

DOI: https://doi.org/10.1007/978-3-031-44123-3_9

Abstract

This chapter examines three innovative medical devices and diagnostics startups in India with potential for improving cancer care in low-resource health systems. The chapter describes and discusses their business model adaptations to India’s complex cancer care markets, and shows how early stage financial support, from government schemes, financial institutions, universities and venture capital, is instrumental in supporting entrepreneurship. However, firms struggle to capture value in later stages of technology commercialisation because of a lack of last-mile investment, medical culture and barriers to accessing the public healthcare market. Implications are drawn for industrial support in African contexts.

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