Changing cultures – adoption of predictive analytics to enhance student retention

Schofield, Cathy and Elder, Tracey (2023). Changing cultures – adoption of predictive analytics to enhance student retention. In: Advance HE (HEA) Fourth Research and Scholarship in College Higher Education Conference, 4-6 Jul 2023, Keele University.

Abstract

To meet the needs of new drivers in student retention, this paper outlines one such approach, encouraging lecturers’ use of a predictive analytics dashboard that monitors student engagement. To facilitate changes in practice, a toolkit and training programme were designed to support lecturers’ targeted use of the resource, without increasing perceived workload. Feedback from the project evaluation has shown an increased awareness and use of the dashboard, and more targeted and timely engagement with students. Through dissemination throughout the School and Faculty we are aiming to drive a cultural shift where the use of such tools becomes common practice.

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