Start-Up: A Practice Based Guide For New Venture Creation

Hill, Inge (2015). Start-Up: A Practice Based Guide For New Venture Creation. London: Palgrave MacMillan.

URL: https://www.bloomsbury.com/uk/startup-978113742583...

Abstract

Start-Upis ideal for anyone looking to start a business – whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups. Key features: - Assumes no prior knowledge and covers essential finance skills. - Firmly based in practice with detailed advice on carrying out market and industry research. - Features an extensive range of international case studies and examples of start-ups. This concise and lively book is the perfect resource for students and entrepreneurs alike

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