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Saunders, Mark N. K.; Lewis, Philip; Thornhill, Adrian and Bristow, Alexandra
(2023).
Abstract
By the end of this chapter you will be able to:
• explain the relevance of ontology, epistemology and axiology to business research;
• describe the main research paradigms that are significant for business research;
• explain the relevance for business research of philosophical positions such as positivism, critical realism, interpretivism, postmodernism and pragmatism;
• reflect on your own epistemological, ontological and axiological stance;
• reflect on and articulate your own philosophical position in relation to your research;
• distinguish between deductive, inductive, abductive and retroductive approaches to theory development.