Dialogue with the Specter: Absence and Presence in Consumer Research

Lai, Ai-Ling; Lim, Ming and Higgins, Matthew (2023). Dialogue with the Specter: Absence and Presence in Consumer Research. In: European Association of Consumer Researchers, 6-8 Jul 2023, Amsterdam.

Abstract

Drawing on Derrida’s (1994) hauntological writing, this paper invites consumer researchers to engage the specter in a dialogue. We show how the specter haunts and inhabit marketplaces, their absent-presence and present-absence reveal ethical and political potential that problematise what and who possess the rights to be present in the marketplace.

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