Risk taking in the context of financial advice: does gender interaction matter?

Monne, Jerome; Rutterford, Janette and Sotiropoulos, Dimitris (2023). Risk taking in the context of financial advice: does gender interaction matter? European Journal of Finance, 30(3) pp. 249–268.

DOI: https://doi.org/10.1080/1351847X.2023.2201471

Abstract

This study tests a gender threat hypothesis whereby having a financial advisor of the opposite gender results in gender stereotypical risk attitudes in portfolio choice. We employ a unique dataset of 1,621 advised UK investors, combined with information on the gender of their financial advisors. Confirming the hypothesis, our results show that men advised by a woman take more risk than when advised by a man. Women advised by a man adopt a more cautious approach than when advised by a woman. When the gender threat is alleviated, that is when women are advised by women, and men are advised by men, we found no gender gap in risktaking.

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