Effectiveness of poverty porn for charity fundraising advertisements

Bennett, Roger; Kottasz, Rita; Vijaygopal, Rohini and G. Callus-Pennec, Yveline (2022). Effectiveness of poverty porn for charity fundraising advertisements. In: Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield.

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