‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective

O'Hagan, Lauren (2023). ‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective. Visual Communication, 22(4) pp. 731–744.

DOI: https://doi.org/10.1177/14703572221096715


Introduced in 1907, the “real photo” postcard destabilised the boundaries between private and public life, enabling people to perform identity in ways that anticipate contemporary social media practices. In this visual essay, I explore one particular phenomenon – the sharing of food – drawing comparisons with “foodstagramming” in terms of their compositional structure, social objectives and communicative functions. In doing so, I challenge the supposed novelty of modes of self-presentation on social media, embedding them in a broader historical trajectory

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