Understanding the social good: Avoiding Wrath, Special Session on ‘Looking Forward, Looking Back: The 7 sins of social marketing’

Szablewska, N. and Kubacki, K. (2013). Understanding the social good: Avoiding Wrath, Special Session on ‘Looking Forward, Looking Back: The 7 sins of social marketing’. In: World Marketing Congress, 17-20 Jul 2013, Melbourne, Australia.

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