Social Marketing: Current Issues – Future Challenges

Rundle-Thiele, S.; Kubacki, K.; Leo, C.; Arli, D.; Carins, J.; Dietrich, T.; Palmer, J. and Szablewska, N. (2013). Social Marketing: Current Issues – Future Challenges. In: Kubacki, K. and Rundle-Thiele, S. eds. Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, pp. 216–237.

URL: https://www.cambridgescholars.com/product/978-1-44...