Ethics of Social Marketing and Non-profit/Charity Marketing

Kubacki, K. and Szablewska, N. (2020). Ethics of Social Marketing and Non-profit/Charity Marketing. In: Eagle, L.; Dahl, S.; De Pelsmacker, P. and Taylor, C. R. eds. SAGE Handbook of Marketing Ethics. London: SAGE, pp. 248–258.

URL: https://uk.sagepub.com/en-gb/eur/the-sage-handbook...

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