Guest editorial: Social good and ethics in social marketing for wicked problems

Kubacki, Krzysztof; Szablewska, Natalia and Kennedy, Ann-Marie (2019). Guest editorial: Social good and ethics in social marketing for wicked problems. Journal of Social Marketing, 9(4) pp. 485–489.

DOI: https://doi.org/10.1108/JSOCM-07-2019-0108

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