Line‐haul optimization of OFLT Inc.

Ozcam Adivar, Burcu and Yurt, Oznur (2009). Line‐haul optimization of OFLT Inc. Journal of Advances in Management Research, 6(2) pp. 206–219.

DOI: https://doi.org/10.1108/09727980911007217

URL: http://doi.org/10.1108/09727980911007217

Abstract

Purpose
The purpose of this paper is to describe a case study which can be used as a teaching exercise. This study aims to support students' and/or practitioners' knowledge on line‐haul optimization techniques and their ability to analyze and solve problems on transportation management.

Design/methodology/approach
This paper focuses on transportation management processes of a leading company in the sector, Ohio Freight Lines Transportation Inc., and a consultancy firm, A.C. Consultancy Service Inc. Although it is a real case, the name of the company has been omitted due to confidentiality reasons. However, this should not affect the key messages and learning points.

Findings
At the end of the case text, ten questions and their potential answers are also provided as a teaching note.

Originality/value
The case study is based on the idea that a firm's efficiency and profitability levels depend on its operational efficiencies.

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