The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo

Abolhasani, Morteza; Liu, Gordon and Hang, Haiming (2021). The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo. In: International Conference on Research in Advertising (ICORIA), 24-26 Jun 2021, Bordeaux, France.

URL: http://www.europeanadvertisingacademy.org/conferen...

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