Taking a cultural perspective on teaching and learning about customer behaviour

O'Sullivan, Terry and Mal, Carmen (2022). Taking a cultural perspective on teaching and learning about customer behaviour. In: Equality Diversity and Inclusion Conference 2022: Inclusive Institutions in Action (Higher Education Academy), 16-17 Mar 2022, Manchester.

URL: https://www.advance-he.ac.uk/programmes-events/con...

Abstract

In this presentation, we will discuss our project investigating how differences in students’ cultural identity (BAME versus non BAME students) might reveal preferences about learning and assessment which may help explain awarding gaps, and guide more inclusive learning design in future. Our methodology embraces ‘the voices of minoritised and marginalised people in our approach to institutional change’, casting students as active research participants. Following McCracken's (1988) technique of 'auto driving' interviews, a balanced sample of BAME and non-BAME students will select and discuss learning material and assessment based on their preferences within the module, allowing them to steer the research agenda, and shape future learning design.