Exploring the role of acculturation on the way Indians living in the UK, approach the process of unravelling the reasons for brand choice

Vijaygopal, Rohini and Dibb, Sally (2009). Exploring the role of acculturation on the way Indians living in the UK, approach the process of unravelling the reasons for brand choice. In: Putting Marketing in its Place, 6-9 Jul 2009, Leeds Metropolitan University, United Kingdom.

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