How acculturation affects British Indians' consumer behaviour across product and service types

Vijaygopal, Rohini; Dibb, Sally and Meadows, Maureen (2014). How acculturation affects British Indians' consumer behaviour across product and service types. In: Academy of Marketing Conference (2014) : Marketing Dimensions: People, Places and Spaces, 7-10 Jul 2014, University of Bournemouth, United Kingdom.

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