Identifying the most effective international marketing communication strategy by exploring consumer attitudes towards electric car adoption: a qualitative study

Vijaygopal, Rohini (2015). Identifying the most effective international marketing communication strategy by exploring consumer attitudes towards electric car adoption: a qualitative study. In: Academy of Marketing Conference (2015) : The Magic in Marketing, 7-9 Jul 2015, University of Limerick, Ireland.

Viewing alternatives

No digital document available to download for this item

Item Actions

Export

About