Effectiveness of Consumer Engagement through Gamification as a Social Marketing Strategy: A Study Related to the Adoption of Electric Vehicles

Vijaygopal, Rohini and Bennett, Roger (2016). Effectiveness of Consumer Engagement through Gamification as a Social Marketing Strategy: A Study Related to the Adoption of Electric Vehicles. In: Academy of Marketing Conference (2016) : Radical Marketing, 4-7 Jul 2016, Northumbria University, United Kingdom.

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