Effectiveness of Consumer Engagement through Gamification as a Social Marketing Strategy: A Study Related to the Adoption of Electric Vehicles

Vijaygopal, Rohini and Bennett, Roger (2016). Effectiveness of Consumer Engagement through Gamification as a Social Marketing Strategy: A Study Related to the Adoption of Electric Vehicles. In: Academy of Marketing Conference (2016) : Radical Marketing, 4-7 Jul 2016, Northumbria University, United Kingdom.

Viewing alternatives

Look up in Google Scholar
No digital document available to download for this item

Item Actions

Export

About

CORE (COnnecting REpositories)