Measuring and Improving the Public Stereotype of Owners of Electric Vehicles

Bennett, Roger and Vijaygopal, Rohini (2016). Measuring and Improving the Public Stereotype of Owners of Electric Vehicles. In: Academy of Marketing Conference (2016) : Radical Marketing, 4-7 Jul 2016, Northumbria University, United Kingdom.

Viewing alternatives

Item Actions

Export

About

Recommendations