Developing value propositions for marketing and public information campaigns to promote driverless vehicles to disabled people

Bennett, Roger; Vijaygopal, Rohini and Kottasz, Rita (2019). Developing value propositions for marketing and public information campaigns to promote driverless vehicles to disabled people. In: 24th International Conference on Corporate and Marketing Communications (CMC 2019): Storytelling across platforms: Managing corporate and marketing communications from a storytelling perspective, 29-30 Apr 2019, Ariel University, Israel..

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