The Media Reader. Continuity and Transformation

Mackay, Hugh and O'Sullivan, Tim eds. (1999). The Media Reader. Continuity and Transformation. SAGE.


The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.

Divided into four parts: Mass Communications and the Modern World; Understanding `Transformations' in Media Culture; New Media for New Times; Future Perfect?, this Reader provides a framework for examining many of the key transformations in the contemporary media environment. It will be an invaluable resource for researchers and students alike.

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