Lost in Translation, Recovered in Conversation? Leadership and Social Media

Tomkins, Leah (2020). Lost in Translation, Recovered in Conversation? Leadership and Social Media. Leadership, 16(5) pp. 620–629.

DOI: https://doi.org/10.1177/1742715020959729


‘Twitter is not a technology, it’s a conversation. And it’s happening with or without you.’

As Leadership takes its first steps into the realm of social media, we should think about why we are doing this and what we might hope to achieve. Far from being merely a decision about which platforms and tools to use to advertise our work, the establishment of a social media presence is a spur to reflect on the qualities of our relationships both within and beyond our community of authors, readers, reviewers and editors. In this essay, I link our approach to social media to broader concerns about the state of our discipline, our alienation from practice, and our responsibilities as both scholars and practitioners of leadership. Although framed in relation to social media, I hope these reflections have resonance for our involvement in social, political and institutional commentary more generally, even amongst those who have no interest in Twitter per se!

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