Romanian Men's Masculinities in Online Personal Advertisements

Bartos, Sebastian E.; Phua, VoonChin and Avery, Erin N. (2010). Romanian Men's Masculinities in Online Personal Advertisements. Culture, Society and Masculinities, 2(2) pp. 120–135.



The present paper analyses Romanian men's masculinities via a quantitative and qualitative analysis of 380 online personal advertisements posted by men. The case of Romania is particularly interesting for understanding gender relations, since the country has recently experienced the impact of (post-) communisim, democratization, and resurging traditionalism. Romanian men's advertisements often express traditional gender relations: men-seeking-women are interested in attractive, less educated partners, while men-seeking-men emphasize discretion. Some men resist such patriarchal standards: men-seeking-women who are highly educated prefer educated women, and some men-seeking-men give out recognizable photos of themselves. Limitations and further research directions are discussed.

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