Russian Public Diplomacy: Questioning Certainties in Uncertain Times

Birge, Lucy and Chatterje-Doody, Precious N (2021). Russian Public Diplomacy: Questioning Certainties in Uncertain Times. In: Surowiec, Pawel and Manor, Ilan eds. Public Diplomacy and the Politics of Uncertainty. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave.



In this chapter, we first outline Russia’s strategic thinking on public diplomacy and information security, then go on to examine the relationships between the ways in which Russian politicians, and the two public diplomacy outlets, RT and Sputnik, responded to three key junctures in this recent disruptive media event – the 2018 poisoning of the Skripals in Salisbury. The evidence suggests that although cases pertaining to security provide fertile ground for Russian public diplomacy to thrive by mobilising their inherent uncertainty and channelling scepticism towards mainstream sources of information, the realities of the global media environment make the process of managing uncertainty far from simple.

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