Exploiting the B2B Knowledge Network: New Perspectives and Core Concepts

Naude, P.; Henneberg, S. C.; Zolkiewski, J. and Zhu, Xia (2009). Exploiting the B2B Knowledge Network: New Perspectives and Core Concepts. Industrial Marketing Management, 38(5) pp. 493–494.

DOI: https://doi.org/10.1016/j.indmarman.2009.02.005

Abstract

This editorial introduces the articles in this special issue of Industrial Marketing Management, which presents the best papers from the 23rd Annual IMP Conference, held at Manchester Business School, UK in September 2007. The papers have been selected to represent the interaction, relationship and network perspectives and encompass, value, relationship assets, trust, commitments and the constitution of networks.

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