Consumer product design: Patterns of innovation, market success and sustainability

Roy, Robin (2018). Consumer product design: Patterns of innovation, market success and sustainability. Journal of International Business Research and Marketing, 3(5) pp. 25–33.



This article summarizes some of the content and conclusions of the author’s recent book, Consumer Product Innovation and Sustainable Design, which discusses the innovation, design and evolution of six consumer products –bicycles, washing machines, vacuum cleaners, electric lamps, television and mobile (cell) phones – from their original inventions to the present. It discusses common patterns of innovation, how environmental concerns and legislation have influenced design, and some of the effects these products have had on the environment and society. The article also uses lessons from the successes and failures of examples of these products to draw out guidelines for designers, engineers, marketers, managers and educators on how to design successful new products and to design for the environment. It concludes with trends and sustainability challenges for future consumer product design and innovation.

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