Mainstreaming: from hegemonic centre to global networks

Toynbee, Jason (2002). Mainstreaming: from hegemonic centre to global networks. In: Hesmondhalgh, David and Negus, Keith eds. Popular Music Studies. London, UK: Hodder Arnold, pp. 149–163.



About the book: The study of popular music has reached an exciting and important moment in its development. Popular Music Studies introduces students to the most significant debates in the field, offering fresh perspectives and suggesting new directions. Genuinely interdisciplinary on scope, the book outlines the history and development of popular music studies while offering and unprecedentedly international perspective on popular music, featuring writers from North and South America, Europe, Japan, Australia, New Zealand, and South Africa. Combining insights from media and cultural studies, sociology, music analysis, ethnomusicology, and performance studies, the essays cover textual analysis, place and space, production, consumption, and everyday life.

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