Advertising Music and the Effects of Incongruity Resolution on Consumer Response

Abolhasani, Morteza and Oakes, Steve (2019). Advertising Music and the Effects of Incongruity Resolution on Consumer Response. In: ICORIA 2019 (18th International Conference on Research in Advertising), 27-29 Jun 2019, Krems, Austria.

URL: http://www.europeanadvertisingacademy.org/conferen...

Viewing alternatives

Look up in Google Scholar
No digital document available to download for this item

Item Actions

Export

About

CORE (COnnecting REpositories)