Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company

Márquez-Reiter, Rosina; Orthaber, Sara and Kádár, Dániel Z. (2015). Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company. In: Christopher, Elizabeth ed. International Management and Intercultural Communication. Palgrave Macmillan UK, pp. 108–126.

DOI: https://doi.org/10.1007/978-1-137-47991-4_7

Abstract

In an increasingly mobile and social world, the marketing battle is going digital. A good example was advertising for the 2014 Brazil World Cup.1 Traditional media sectors, including TV and radio, enjoyed their usual advertising revenue but the real winners, in terms of direction of marketing resources and effort, were social media such as Twitter, You Tube and Facebook.

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