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Márquez Reiter, Rosina and Bou-Franch, Patricia
(2017).
DOI: https://doi.org/10.1057/978-1-137-37508-7_25
Abstract
This chapter examines sociopragmatic research on commercial service encounters. It offers a précis of the studies that have utilised service encounters as a vehicle to examine (Im)politeness manifestations. It addresses the methodological advantages of the service encounter as a relatively formalised interactional site in which sociability and efficiency are managed, hence as a locus for the emergence of (Im)politeness orientations. The chapter traces the evolution of (Im)politeness research and discusses the complexities of capturing (Im)politeness practices in transformation: from face-to-face and telephone-mediated encounters to newer communicative arenas resulting from technological advances such as online websites. In so doing, it discusses the analytic challenges involved in understanding (Im)politeness across a multiplicity of prior and current interactions with other parties alongside the exchange with service provider.
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About
- Item ORO ID
- 67751
- Item Type
- Book Section
- ISBN
- 1-137-37507-8, 978-1-137-37507-0
- Keywords
- Service Provider; Social Medium; Customer Satisfaction; Service Request; Service Encounter
- Academic Unit or School
-
Faculty of Wellbeing, Education and Language Studies (WELS) > Languages and Applied Linguistics
Faculty of Wellbeing, Education and Language Studies (WELS) - Depositing User
- Rosina Márquez Reiter