Ambush marketing case study

Thwaites, D. and Meng-Lewis, Y. (2012). Ambush marketing case study. In: Jobber, D. and Fahy, J. eds. Foundations of Marketing. McGraw-Hill Higher Education.

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About

• Item ORO ID
• 67143
• Item Type
• Book Section
• ISBN
• 0-07-713701-9, 978-0-07-713701-4
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Depositing User
• Yue Meng-Lewis