Sport Sponsorship and Endorsement

Thwaites, Des and Meng, Yue (2013). Sport Sponsorship and Endorsement. In: Beech, John and Chadwick, Simon eds. The Business of Sport Management. Financial Times. Pearson.

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About

• Item ORO ID
• 67142
• Item Type
• Book Section
• ISBN
• 0-273-72133-X, 978-0-273-72133-8
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Related URLs
• • https://www.pearson.ch/HigherEducation/P...(Other)
• Depositing User
• Yue Meng-Lewis