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Lefrere, Paul
(2005).
URL: http://www.shaker.eu/Catalogue/details.asp?ID=1616...
Abstract
A significant proportion of the SRL (self-regulated learning) needs of workers are not met by TELEs (technology-enhanced learning environments). SRL is unsupported, or discouraged, in workplaces that focus on short-term returns on investments. In such workplaces, the work context determines the depth of meaning for staff in the term "SRL", or related terms such as "lifelong competency management". To turn SRL into a real option for most workers (an option that they seek out and benefit from), their work contexts must change. For this to happen, workers and their managers need broader horizons. They must become more accepting of self-chosen learning, and more confident of the value of longer-term outcomes. Those attitudinal changes can be achieved by deploying insights, presentational standards and techniques from advertising and the entertainment industry (films, computer games, etc). This will help to raise learner aspirations and sensitize them to how the world seems to other people (e.g., people who are more or less fortunate than them). We give examples of powerful persuasive approaches, of interest to industry. Arguably, such approaches need to be adopted by producers of content for TELEs, and supported explicitly by TELE designers.