Strategic Choice: Taking 'Business' out of B-Schools

McKiernan, Peter and Wilson, David (2014). Strategic Choice: Taking 'Business' out of B-Schools. In: Pettigrew, Andrew M.; Cornuel, Eric and Hommel, Ulrich eds. The Institutional Development of Business Schools. Oxford: Oxford University Press, pp. 248–269.



This chapter argues that a number of pressures have forced b-schools to become largely synonymous with private, profit-making business organizations, and the result has been that traditional b-schools have reached a strategic plateau where their intellectual status, rigour and practical relevance to other economic sectors (e.g. public and non-profit) and to policy and society overall are being scrutinized. This chapter suggests that, by weakening the close ties between b-schools and for-profit organizations, b-schools would be presented with a series of strategic choices that may enable them to attain greater intellectual rigour and relevance. To reinforce, illustrate, and expand the arguments, data drawn from two sources is included: interviews with Deans conducted by the authors in the U.K., Europe and Australia; and archival research using content analysis of articles by deans and deputy deans from the entire publication set of EFMD’s Global Focus.

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