Promoting agritourism through connecting young farmers using mobile technology in Thailand

Ismail, Nashwa and Chansawang, Rochaporn (2018). Promoting agritourism through connecting young farmers using mobile technology in Thailand. In: 2018 Newton Inclusive Innovation for Enhanced Local Experience in Tourism, 28-31 Aug 2018, Phukt, Thailand.

URL: https://iitourism.files.wordpress.com/2018/09/2018...

Abstract

Thailand is known as a kingdom of farmers and its food products are recognised all over the world. However, the number of young farmers leaving their farms is increasing gradually due to reasons such as attitude (boredom), poverty (debt), economics (low income) and hardworking. On the other hand, tourism industry is one of Thailand’s main economic sectors (6-7% of its GDP) (Tourism Authority of Thailand, 2016). Agritourism as pathway of farm business development, is a promising area for young farmers to include a working farm environment and a commercial tourism component. This study proposal investigates using mobile network technology to share and exchange knowledge and experience between young farmers in Thailand to promote agritourism. The study methodology is mixed method, including online survey and one-to-one interview with young farmers. The expected outcomes of this network are creating knowledge exchange community between young farmers through engagement, collaboration and partnerships to promote and enhance their current and future career plans. Concurrently, promoting agritourism will reflect positively on both farming and tourism industries.

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