Sharenting: Pride, affect and the day to day politics of digital mothering

Lazard, Lisa; Capdevila, Rose; Dann, Charlotte; Locke, Abigail and Roper, Sandra (2019). Sharenting: Pride, affect and the day to day politics of digital mothering. Social and Personality Psychology Compass, 13(4) pp. 1–10.

DOI: https://doi.org/10.1111/spc3.12443

Abstract

The coming together of parenting and routine posting on social networking sites has become a visible and recognisable theme and the term ‘sharenting’ has found a place in everyday talk to describe some forms of parental digital sharing practices. However, while social media has undoubtedly provided a space for parents to share experiences and receive support around parenting, sharenting remains a contestable issue. Thus, one reading of sharenting would be as a display of good parenting as mothers ‘show off’ their children as a marker of success. However, the term also can be used pejoratively to describe parental oversharing of child-focused images and content. In this paper we explore the practice of sharenting in terms of pride, affect, and the politics of digital mothering in a neoliberal context to conclude that sharenting can be best understood as a complex affective and intersectional accomplishment that produces motherhood and family as communicative activities within digital social practices.

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